Stocks are popular and common investment vehicles. They are basic staples of both small and large investors the world over. But with a myriad of other choices at hand, why do so many investors choose to place their money into stocks. A stock certificate gets you partial ownership in a company with the potential to earn dividends on profits and hopefully provides a return on the price you paid for it over time as well. Risk can vary widely depending on the company and investment window you choose.

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